Alice Nicholls


Last week I wrote about how I’m going to take OMG from Blog to Profit, this week I want to introduce you to a woman that’s helping me make it happen. 

When Alice Nicholls burst on stage at an Institute for Integrative Nutrition (IIN) conference I attended in Sydney, she was brimming with energy, passion and a sense of urgency to impart every ounce of knowledge she had in her allocated time.  I’ve never seen an audience so captive, she had all 1,000 of us listening intently, scribbling down every word, not wanting to miss a beat as we thought about starting our own businesses and launching into the online world.

What happened in the months following that conference was extraordinary, my Facebook news feed was littered with posts from people (including yours truly) who had attended that conference and wasted little time in taking the first terrifying step of launching their websites, such was the inspiration and value in the knowledge we gained that day.

I’ve learned so much from Alice ever since, so much so that I often hear her words echoing in my head and find myself thinking “what would Alice do?”

Alice is a woman of many talents.  She’s a nutritional medicine student, certified holistic health coach, life coach and online business profit mentor.   In less than three years since she left the corporate world, Alice has built a highly profitable online business – heck, she’s averaging $20K per month in revenue this financial year!  How do I know this?  Because she shares EVERYTHING she knows (monthly revenue figures included!) such is her passion for seeing other women succeed too.  She also happens to be hilariously funny, and disarmingly honest  – to the point I often find myself having to pick my jaw up off the ground after reading her posts on her blogs  The Whole Daily and

As if studying and running two blogs isn’t enough to keep her hands full, she’s also a wife and mother to two gorgeous little girls.  But having her own business gives her the flexibility and freedom to work from home, and make a spontaneous mid-week dash for the woods for a whimsical adventure with her girls if she feels like it.  And why shouldn’t she?


Alice Nicholls woods

Alice says:

I chose the path less travelled and in doing so discovered my best life ever.

Now, she’s on a mission to help other women too, with her new 8-week proven system for creating, promoting and profiting from your blog.

I believe that when women feel healthy and empowered, the world will shift for the better.

I caught up with Alice to find out the secrets to her success, the most common mistakes she sees, why it’s so important to invest in yourself and why the things we spend our time doing are so much more valuable than money…

Q. Alice, you’ve been very successful in a relatively short period of time, what do you attribute this to?
 I’m successful because I do it on my terms and in my time because I 100% believe in what I teach, coach and share.  It doesn’t matter if you’re online or not, people do have a bullish*t metre and they know, they just know if you’re being true to yourself and their best interest or not.

I found that safe was not as fulfilling as purposeful and decided to take the path less travelled.
I do things on a daily basis that are scary.  This doesn’t go away even after you’ve been working for yourself for a while, however I know that I pained over telling my previous company I wasn’t coming back. Then the moment I sent the email… I felt incredibly free. The physically or mentally taking the step can be paralysing, but then it’s ultimately limitless freedom on the other side. Most people choose not to take that step because they have never in their lives felt that limitless potential. Now I know it’s there, I take calculated risks all the time. I know how good it feels on the other side.

Q. Most people wouldn’t dream ofAlice Nicholls Image 3 sharing their monthly revenue figures, yet you do, why?
A. I toss this up on a weekly basis. I remember one day my whole Facebook feed was ‘make six figures a year, i’ll show you how’ or ‘learn how I made $50k this month’.  And I felt that, honestly, most of it was garbage.  I saw women forking out a lot of money to pay coaches who I felt were really scammy.  Marketing can lead a woman to believe that they will also make $50k a month in NO TIME if they do 3 simple things, but that’s not true for 99% of the business dreamers out there.  It takes years and hard work.

I’m in my (nearly) fourth year of business and now I am beginning to see financial freedom. I want to show people what is really happening behind the scenes, not just the marketing message.  I also want them to see where I see success and where I see mistakes or failures occur, because damn right they will.

All of the ‘successful’ business women I know will agree that it is a 3-4 year ‘overnight success’ story. I want to be transparent about that and give women a forum to ask questions of me they may be too afraid to ask anybody else.  I’m ready to spill.  As an aside, I have found that if you ask scammy business people to tell you about their mistakes, they will not really give any away.  Ask a genuinely successful business woman her mistakes and she will have hundreds of BIG ones to list.

Q. What are the most common reasons online businesses fail?
A. Women focusing on the wrong things, which wastes their time and depletes their profit opportunity.  Or spending so much time comparing themselves to other people instead of focusing on their own patch.  Different is better than better.

Q. What’s the best thing about having an online business?
A. The first thing is easy… helping people rocks! It really doesn’t get any better than being able to contribute to the world and help people make a difference. Secondly, being able to change course and call the shots, being the master of my own destiny, uncapped and endless opportunity.

Q. What’s the most challenging thing about having an online business?
A.  It’s the most challenging and the most rewarding together. You have to ask for the sale every single day. The buck stops with you. Sometimes that responsibility can be tough, but it’s ultimately really empowering.

Q. Your course, Hello. Blog Academy, is aimed at women – do you have any advice for blokes thinking of entering the online world?
A. I have had one guy enrol and I have a few hundred men who follow me and comment on my work. I aim for women but most of my message is relevant across both sexes.

Q. Why is it that you are so passionate about teaching women in business? What are some of the most mistakes you see them make?
A. Historically women are ‘form’ focused, so we sweat the stuff that doesn’t aid our profit (design, colour pallette’s logo’s etc.) whereby men are ‘function’ focused, and so they do the stuff that matters towards profit and leave the fluff behind.

Women come to me and ask ‘how do you do it?’ when they are at their wits end. They’re delirious with exhaustion and they haven’t even made a dent in any profit creation. They work so hard but are over-worked and under-paid by themselves. Imagine walking around with a hole in your pocket where $1 coins drop out all day long. What would you do? Would you keep walking around with all your money falling out? This is what I see so many new bloggers doing. Think of me as the person who darns your pocket up!

Q. What sort of things can people can expect to learn in Hello Blog Academy?
A. It has a strong ‘profit focus’. I want you to love your online home, but I want it to work FOR you, not have you run yourself into the ground working IN it. From social media campaigns, to validating products to sell, to sales psychology to content that makes you money while you sleep.  My focus is on optimistion.  But yes, there’s some cool frilly stuff in their too and an amazing community of women who are serious about creating a life they love and taking their blog to profit.

Q.  If there was one thing you wish you knew before you started your journey as a blogger what would it be?
A. That a blog is not a business. You can’t just spend all your time writing blog posts expecting people to show up with their wallets open. You’ve got to A: Have something to sell. B: Continually ask people to buy it and C: Know that this is impossible to sustain if you do not love what you’re doing. One more thing though… invest in getting support. You will be too close to see the forrest for the trees at times and it’s imperative to have experienced eyes and ears looking out for you.

Q. You talk a lot about the importance of investing in yourself – can you tell me more about this and how you have invested in yourself?
A. Oh no! You’re going to get me started here? Okay.  Look, on an emotional level, I have made a really solid point of it to learn about ME as much as I can.   Most women spend so much of their lives thinking about the ‘package’ of themselves they present to the world, or how it ‘should’ look, that they don’t know who they really are.   They can think of surface level stuff, but most of it is external.

Warren Buffet said ‘The price is what you pay, the value is what you get’.  Financially, I have spent over $20k on professional development courses in the last 3 years.  I find the more I spend on myself the more successful I am and the more money I make.  Psychologically it has been proven that the more money you invest in something the more value you will receive from it OR the more serious you will be about reaping the benefits from it.

I used to say ‘I am poor and I don’t need money, this is my ‘lot’ and this was crippling self-talk because it allowed me to play small and not chase any dreams. Investing in yourself is building relationships, it is time and it is an energy exchange. People deserve to invest in themselves and those who think that paying for something is simply giving money to someone else for the sole benefit of that other person, without realising how darn important it is for their own personal growth will find themselves behind. Typically these people will blame external factors all the time when things don’t go their way.

Invest in yourself. Emotionally and physically. Professional and personal.

HgZuGu3gSD6db21T3lxm_San Zenone

Q.  You wrote a beautiful blog post a while ago about the philosopher Seneca and the idea of time being much more important than money, why is this so?
A. You know what hurts me the most about our lives (in the developed world)?  That more than 90% of us don’t LOVE what we do for a living or can’t find a way to love what we do for work. Or we feel like we’re not satisfied with our lives in general. Whether it’s in a relationship we dislike or a career that we’re not passionate about, or both, it HORRIFIES me that this is the case.

As a culture, we seem to be very afraid of being aware of our own mortality. We die. We have a 100% mortality rate and yet the majority of the population sees nothing wrong with being unfulfilled for decades of their lives.

Through both my profit coaching AND my nutrition coaching, I want to see more people living more fulfilled lives.

You’re not going to look back on your deathbed and wish you spent more time doing that job you hated or being in that body or being in that relationship you couldn’t stand.

I can inspire, but ultimately every single person needs to take responsibility for creating a fulfilling life.  Zara, you’ve got me fired up! Thanks for having me and asking me such great questions.


Alice is offering OMG readers who sign up to Hello. Blog Academy a 10% discount (that’s $100).  You’ve got until 6 July to sign up and you simply need to enter the unique code: OHMYGOODNESS

In the name of transparency, yep, you guessed it, I will receive an affiliate commission for anyone who signs up to Alice’s course using this code.



Zara is a healthy home coach and keynote speaker on a mission to empower 1 million people to takes steps towards a healthier home. Zara learned about the link between our homes and our health after going through two different types of cancer. Zara is passionate about shining the spotlight on what she believes to be the least understood health challenges of our time, and sharing the things she wishes she had known, that could have prevented the illnesses she has been through. Recognised as one of Australia’s leading health influencers, Zara was a finalist in the 2014 Bupa Health Influencer of the Year Awards. She has appeared on TEN News, Today Show and The Project, been featured in the Herald Sun, I Quit Sugar, and contributed Medibank’s Be. Magazine and Fairfax health online publications. Zara contributed to the National Breast Cancer Foundation’s first comprehensive report on breast cancer in young women in Australia.

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